Alexa, Please Apologize

Austin was up for HQ2. We had mixed feelings. The traffic, the tax breaks, the housing. We thought, hey, maybe we're not that sad if we lose, maybe we are – but wouldn't be nice to get an apology from Amazon for the months and months and months of waiting and worrying either way? That's when we realized we could hack Alexa and get her to apologize for Amazon. And not just to Austin. To every city on the shortlist. And basically every city in America. Including the winners. Because, you know. All the mixed feels.

PS - this Alexa skill could also apologize for a bunch of other random shit. In case you just really needed an apology.

[Featured in Fast Company, Inc., Adweek, AdAge]

Case Study

City Scripts

CD: Kristi Flango (AD) + Sarah Weigl (CW)

AD | Kirby Carlberg

CW | Sarah Weigl, Derek Bishop, Colin Lapin, Alfonso Zapata,

Patrick Girts, Taylor Tokarz, Brian Marcolini, Nick Robertson,

Kevin Dunleavy, Chris Barnard

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