creative director | art director
Another March, another Madness.
Capital One is a longtime sponsor of March Madness. And every March – you can always expect non-stop basketball games, brackets and the shenanigans of three well known buds: Spike Lee (director), Samuel L. Jackson and Charles Barkley.
March Madness the Sequel (2024)
CD | Kristi Flango (AD) + Sarah Weigl (CW)
GCD | Ryan Carroll + Scott Brewer
Director | Spike Lee
Agency | GSD&M
SOCIAL:
Chuck and Magic took their rivalry from TV to TikTok. We released a series of dueling local ads, which gave fans the chance to win merch from a custom micro-site and rep their favorite March Madness store.
Chuck Stop vs Magic Mart IRL
Interactive pop-up stores of Magic Mart and Chuck Stop at the Men’s Final Four Fan Fest in Phoenix, AZ.
