creative director | art director
Logvertising
You know what they say: never bring a knife to a gun fight, always bring a knife to a knife fight, but also always bring a knife camping – which sounds way less scary than the first two options.
Anyway … to reach campers where they camp and remind them to knife up (with Case knives obviously), we decided to flip technology on its head. An old technology. Like the world’s third-ish technology. We flipped fire. Introducing Logvertising, the ad you can burn.
Included with the Logvert and firewood bundle there was a tag encouraging arson that breaks into kindling and a humorous-yet-useful knife skills guide in a dry bag. All of which were delivered to unsuspecting campers at various campgrounds around the country.
AD | Kristi Flango
CW | Sarah Weigl + Colin Lapin
Designer + Illustrator | Howard Shows
CD | Colin Lapin + Tim Cole
Agency | McGarrah Jessee