Stanley Car Fire

On November 15th, 2023 – Danielle set the internet on fire when she uploaded a video to TikTok of her Stanley cup surviving a car fire, with the ice still clinking inside. Her car did not survive. Our team saw this trending and asked if we could work on a response. Within a matter of hours we did, with an authentic quick stitched response on the original video – delivered by the President of Stanley. Oh, and with a new car.

”This is 200 IQ level marketing and no one even realizes it.” - some guy on TikTok

CD | Kristi Flango (AD) + Sarah Weigl (CW)

GCD | Ryan Carroll

Agency | GSD&M