Secure the Bag

“Secure the Bag” means getting something of great value. And with 4 delicious items for $5, Wendy’s Biggie Bag is just that. Which means, there’s no better time than now to secure the bag. Like right now.

To get the word out, we sent out Bag Alerts to Earth, the internet and beyond.

We tweeted in morse code.

And after launch, we created a custom Biggie Bag emoji on Twitter that was triggered by the hashtag: #SecureThe

And then before we knew it, it became the most coveted bag of the season.

CD | Kristi Flango (AD) + Sarah Weigl (CW)

AD | Ben Grace

CW | Andrew Bohren

Agency | VMLY&R